ZALANDO LAUNCHES ‘GO NOTICED’ – A NEW CAMPAIGN THAT CELEBRATES STREET CULTURE AND PERSONAL STYLE | News

Ira T. Martin

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BELFAST, March 21, 2022 /PRNewswire/ — Zalando, a main platform for style and life style in Europe, has introduced its latest campaign, ‘Go Noticed’. This campaign will highlight the exceptional individual design that is at the coronary heart of road society. The principle of ‘Go Noticed’ is based on the heritage of streetwear, born from individuality, creativity and aptitude. 

The docu-design TVC capabilities influential figures across the European Streetwear scene, including German-Spanish Actor and Singer Aron Piper, Italian and Polish Musicians Yendry and Żabson, French Rapper Chilla and dancing social media sensation group, Let It Happen. Every resourceful delivers their have exclusive fashion and interpretation of streetwear to the film, creating a piece that reflects the varied and vibrant nature of the streetwear neighborhood across Europe. 

Adding to the energy of the campaign is Jdid Club, a team of Parisian woman creatives, Switzerland’s SLIMKA, a rapper and member of Superwak Clique collective, Dani aka Wide Awake Earthquake, a DJ and sneakerhead, Brussels-born rapper JeanJass, Barcelona creative collective Cutemobb, fellow BCN innovative and skater Pierre Leze and French biker creators Tito and Fimbo.

The TVC is shot by New York-born Artist and Director Clayton Vomero and French Photographer Maciek Pozoga. It is styled by Dazed & Confused Style Editor Imruh Asha. Asha worked with the trendsetting TVC talent throughout Europe to emphasize the power of the unique to shape an inclusive and open streetwear lifestyle, championing its progress.

“The #GoNoticed campaign features a wide and numerous solid from throughout Europe, who prove that streetwear can look brilliantly unique across the continent,” claims Marius Brintrup, Zalando’s Head of Buying Adult men Sneakers and Accessories. “At Zalando, we believe that that our broad assortment provides folks the chance to really experiment and specific them selves by streetwear. The marketing campaign appears to showcase this and rejoice the influence that everyone, everywhere can have on streetwear tradition.”

In the course of March and April, Zalando will also present the styling for Aron Piper for the duration of his tunes tour in Spain. Aron will be sharing his ‘Daily Type Fits’, offering fans a preview of the streetwear objects he will be sporting during each individual of his gigs. The seems to be will also be hosted on Zalando channels. 

The campaign will be brought to life across various formats like OOH, DOOH, customized marketing, Social Paid & Owned, Onsite, Application and owned social channels. The 360 marketing campaign was developed in collaboration with innovative company Convoy and will operate for up to 12 weeks in the pursuing markets: France, Netherlands, Belgium, Poland, Czech Republic, Switzerland, Spain and Italy. 

Zalando will proceed to celebrate  the streetwear community  with its electronic magazine, Zalando Avenue. Each concern invites guest curators to share their private tales of rising and evolving streetwear cultures. The latest concern focuses on the emerging music scene in the Netherlands. It features rising star, RIMON and explores the loaded cultural range that’s inspired the up coming technology of producers, DJs and artists.

Find out more on the campaign hashtag: #GoNoticed and by next Zalando Avenue on Instagram. 

Cision Perspective unique content to download multimedia:https://www.prnewswire.com/information-releases/zalando-launches-go-recognized—a-new-campaign-that-celebrates-avenue-lifestyle-and-particular-type-301506070.html

Resource Zalando



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