Saks Potts’s Paparazzi-Motivated Spring 2021 Lookbook Has Significant Carolyn Bessette Kennedy Electricity

Ira T. Martin

saks potts spring 2021 1

As a total, this digital trend month has been pretty (understandably) underwhelming, with a several exceptions wherever designers acquired exceedingly imaginative or did a thing that created us smile. One of these was Saks Potts, which did something, well, incredibly interesting for its Spring 2021 lookbook. 

Shot by photographer Joséphine Lochen, the photos were being produced to seem like paparazzi shots, comprehensive with watermarks. And they are Khloe-Kardashian-dressing-up-as-Kris-Jenner-degree convincing — only rather of Jenner, the lookbook’s principal product, Laura Bergh, is a lifeless ringer for the late, beloved model icon Carolyn Bessette Kennedy. (In some of the pictures, the blonde natural beauty is even seen canoodling with a handsome John F. Kennedy Jr. lookalike, backwards baseball cap, father sneakers and all.) However it was shot in the Danish countryside, the lookbook’s backdrop could simply stand in for Cape Cod or Martha’s Vineyard. Then, the styling recalls Bessette Kennedy’s effectively-documented aesthetic, down to the oval-formed sunglasses, the headscarves and the lengthy coats. 

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