Retail Customer experience & the impact of single pricing

Ira T. Martin

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When consumers in the British isles realised that retail giant Marks and Spencer was charging different costs for goods acquired in-retail store to those people ordered by way of its online delivery arm, Ocado, there was anger and outrage.  Customers took to social media to vent their aggravation about price differentials of up to 40%, and the confusion of some merchandise getting far more pricey on the net than in-keep, and vice versa. For a retailer that has appreciated an enviably robust status with the searching general public, this retail consumer working experience was a major blow to its standing.

This is just a single example of the dangers of suppliers hanging on to idea of unique pricing across unique channels, and how strongly today’s buyers demand from customers the exact same cost however they store.

iVend helps suppliers apply solitary pricing strategies.

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