9 Stylish Brands L.A.Girls Know About (That NYC Girls Don’t)

New York tends to get all the attention for emerging fashion brands, but this L.A. girl is starting to feel a bit, well, jealous. It’s just that the East Coast has shined in the spotlight as this country’s fashion capital for long enough and, biased as I may be, there’s a lot happening over here on the Pacific side of the continental U.S. that’s just as buzz-worthy.

In reality, I hate even comparing the two cities because they’re almost too different to warrant such a comparison, but I have a feeling the rivalry will persist, which is why I’m going out of my way today to point out the thriving scene of smaller indie and emerging names we Angelenos have. Don’t worry—I’m not trying to slam you, New York, only to show that the following Los Angeles clothing brands are the kind that every stylish Angeleno knows about

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Best offers on clothing from Nike, Asos, H&M and more

The coronavirus pandemic has meant all non-essential businesses have been closed since lockdown began on 23 March.

It’s had a detrimental impact on fashion shops across the UK. B2B magazine, Drapers reported in-store sales have dropped 84 per cent compared to 2019, and – despite online grocery sales surging – for the rest of the retail landscape things also look bleak.

Debenhams is closing five more stores across the UK, while Oasis and Warehouse have both permenantly closed after administraitors failed to find a buyer, which also includes around 2,000 jobs losses.

That said, prime minister Boris Johnson has announced all non-essential retailers will be able to reopen in England from 15 June, a move which will include clothes shops, in the latest easing of lockdown restrictions.

As an army of shops prepare to open their doors to the public for the first time in months, many

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The Best Face Masks For Running and Cycling

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While some cities have started reopening shops and restaurants, the majority of the country is still observing quarantine procedures that were put in place to help curb the spread of the coronavirus. One such measure that’s still in place is the wearing of face masks when out in public, with the CDC recommending cloth face coverings to help prevent the transmission of germs and viruses.

But while cloth face masks can keep you shielded on a walk, or quick trip to the grocery store, not all of these masks are designed for physical activity. Generic cloth masks aren’t always breathable, and worse, they can irritate or chaff the skin. They’re often heavy and saggy, and can fall off if not secured tightly, defeating the whole point of wearing a mask in the first place.

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These 20 Nail Trends Will Be Everywhere in 2020

Since you’re reading Who What Wear, it’s probably safe to assume that you enjoy keeping up with the latest and greatest in fashion and beauty. Even if that’s not the case, odds are you like to experiment with your personal style every now and again, and what better way to dip your toes—erm, fingers—into a new trend than with your manicure? Taking a new nail color, design, or technique for a test drive doesn’t have to be a major commitment, which is why we’re excited about experimenting with a bunch of exciting new nail trends in 2020. 

Of course, as Who What Wear editors, we don’t just follow the trends—we discover them. Thanks to four of our favorite nail industry experts, we’re pretty sure these nail trends are going to be making waves in the next year (and new decade) to come. So whether you’re a classic French manicure

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