Jacquemus Is Collaborating With Nike

Ira T. Martin


Mark your calendars for June 28.

<p>Photo: Marco M. Mantovani/Getty Images</p>

Image: Marco M. Mantovani/Getty Images

Nike has a monitor report for tapping some of the buzziest, most remarkable designers in trend to reimagine the iconic swoosh. (See: Virgil Abloh’s Off-White, Yoon Ahn’s Ambush, Chitose Abe’s Sacai.) On Monday, the sportswear huge announced its hottest spouse: Simon Porte Jacquemus.

Vogue stories that Jacquemus is working on a collection with Nike, set to debut at the brand’s future runway exhibit, slated for June in Paris, in advance of rolling out online and across Nike shops all around the world. There are 15 items spanning attire, footwear and accessories, all of which will be offered for invest in on June 28 on jacquemus.com.

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“Activity was normally tremendous important in the Jacquemus DNA, but as Jacquemus grew, the Jacquemus female adjusted — she got heels,” the designer advised Vogue‘s Steff Yotka. “I always reported to myself, ‘If 1 working day I do a collaboration, it will be with Nike.'”

The two very first labored alongside one another on a Jean-Paul Goude-shot Nike campaign in 2018. Jacquemus officially signed on to style a capsule in early 2020, according to Vogue. Rumors of a prospective collaboration, nevertheless, have been swirling given that the designer’s Spring 2022 demonstrate in Hawai’i, when the types posed for the lookbook wearing Nike shoes.

In a statement, Jacquemus explained he wanted “to build a assortment that reinterprets athletic women’s sportswear in a small way. I have often been impressed by classic ACG pieces and Nike campaigns from the ’90s. Obtaining this imagery in brain, we developed women’s athletic don with sensuous information and neutral colors, together with my individual interpretation of the Humara, my favored Nike shoe. It was important for the assortment to be available for all bodies, and to be a natural blend of Jacquemus style and Nike general performance.”

<p>Photo: Courtesy of Nike</p>

“When we collaborate at Nike, it truly is generally a 50-50 union the place each individual husband or wife will come collectively to advance the other forward in ways that could not have been finished alone,” mentioned Jarrett Reynolds, VP of Catalyst Attire Structure at Nike. “Collaboration at Nike, and with associates like Jacquemus, makes it possible for us to broaden the lifestyle of activity and redefine it for the subsequent technology.”

This pair-up is part of Nike’s yr-extended “50 for Her” celebration, commemorating the brand’s 50th anniversary. And Jacquemus indicated that this is only the beginning.

“The selection will mature — perhaps some thing a lot more Nike is coming, and then anything far more in involving,” he informed Vogue, confirming that the partnership with Nike is going.

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